MICHAEL BAY IS A DECEPTICON AND I HATE HIM!

I loved the Transformers. I really did. It was one of my favorite toys and I would spend hours with them. The show inspired hours of drawing and imaginary games and the animated movie left both a great message about sacrifice, a fanfokentastic soundtrack and the coolest foken quote for when I got into fights!

I used it once but as I got older I decided to go with "fok you foken fok!"

That was what I remembered about Transformers until in 2007 Michael Bay released the first Transformers movie. I'll be honest. I was both excited and apprehensive, but I told myself no matter what I would enjoy the movie because when you love something, you take both the bad and the good right?

And it wasn't that bad. I mean, sure there where a couple disappointments, like Bumblebee being a foken Camaro thanks to GM trying to make money or Optimus Prime looking like he scanned an episode of Pimp my Ride when he arrived on Earth, but overall I forgave Mr. Bay because he delivered realistic looking C.G.I. of the coolest franchise wrecking everyone's shit for me to enjoy. Well that and I was distracted by the novelty of it all and the multiple shots of Megan Fox in a tiny skirt.....

I felt good. My memories where not tarnished too much, and I could still say I loved the Transformers, but then two things happened. It was announced that a sequel would be released in 2009 and I found out that Megan Fox's thumbs look like my fat toe which makes my fat toe infinitely hotter by association.

Once you see it... InToeception! 

Anyways. Transformers was a franchise geared towards children back in the late 80s and early 90s, but I guess since all those kids where now grownups like me, it was going to be hard to cash in on us. I'm aware of how capitalism works so I expected a bit of a gritty reboot of the series with some nostalgia thrown in just to keep me happy. And since the first movie did good I also knew I should expect a sequel. I figured since the first one wasn't so bad then why not check out number two. I told myself that my yearning to see a convincing Optimus Prime kicking ass was already satisfied with the first film so I could relax and lower my expectations, but nothing I did could have prepared me for the horrible ways my inner child and my outer adult where going to be traumatized beyond repair.

Michael Bay has a formula. It doesn't matter what the movie is about or what happens in it as long as there's enough explosions, female body part exposure and shiny cars to distract the viewer. Worked on Armageddon, Bad Boys, Bad Boys II, The Rock, The Island, Etc. Whole point is he knows it works, so he gets away with plot holes and script mistakes and continuity errors which really happens in most movies. However, Blatant RACISM and SEXISM is NOT what the Transformers where about and should have never been introduced into the series!

 What Transformers was NOT about!

I'm not going to go into too much detail. If you saw the movie and didn't seen anything wrong stop reading and kindly remove yourself from the gene pool. Maybe I'm the racist one, but everyone I talk to can pretty much agree that it was a tiny bit kind of foked up that what can safely be assumed where the Black robots happened to be complete idiots with robot faces that resemble pothead monkeys, while not knowing how to properly behave, and admitting that they don't really read too much. They also really sucked at fighting which according to the story we know is the ONLY FOKEN THING AUTOBOTS AND DECEPTICONS HAVE DONE FOR LIKE FOREVER.!!! Also at the beginning of the movie they aren't even a full foken robot. They share a foken Ice Cream car! Add to this the fact that Megan Fox's screen time is shot with the camera pointed directly at her crotch and then it's divided between 60% Changing slutty outfits, 20% Running in slow motion in slutty outfits and the other 20% Running and changing slutty outfits in slow motion and I can in all honesty say that my opinion is that this movie really was both RACIST and SEXIST.

But I blocked it out as much as I could (I actually fell asleep at the theater) and kept going. Time heals all wounds right? But Michael Bay knows this, so he released what I hope is the last movie about Transformers ever made. And last night, I went to see it. Call me masochistic, but I call it genuine optimism. The whole racist and sexist thing was no secret. Blogs where put up about it and people really bitched. Megan Fox went public saying she would not be participating on the third film and hinted at herself being overtly sexualized by Bay. So I figured maybe this would be an attempt at redemption and maybe an apology to fans like me.

You thought wrong Andy. FUCK YOU!

Instead last night I got treated to what I can only describe as Michael Bay raping my inner child! The movie started sort of good. Hell they even had a fake J.F.K. and a real Buzz Aldrin make a cameo in order to establish some realistic back story. But that was just foreplay for Mr. Bay as he proceeded to violate my senses and mind and memories and soul with the most nonsensical bigotry I have ever seen in my life! The new lead actress is a Victoria's Secret model which is probably why she was fine with being naked the entire film. Continuity is thrown out the window when a machine that only one specific Transformer can activate as established by him is later turned on by a foken guy slapping it. In the last two movies the fights have destroyed major cities and recognizable landmarks like the foken Pyramids yet people are not aware of Transformers being on Earth. What's worst is that since the Decepticions had been defeated twice the Autobots now perform black ops assassinations for the government which seriously IS NOT WHAT THE FOKEN TRANSFORMERS WHERE ABOUT!

MY CLOSING ARGUMENT. AN 8 SECOND CLIP OF GIANT ROBOT TESTICLES

Anyhow I'm not polishing this blog too much because the more I work on it the angrier I get and for the safety of my computer screen I'm going to stop.

DO NOT MAKE THE  MISTAKE I DID AND WATCH THE LAST TRANSFORMERS OR FOR THAT MATTER BUY ANYTHING RELATED TO THE FRANCHISE. MICHAEL BAY IS OBVIOUSLY A DECEPTICON AND HE HAS MANAGED TO KILL THE AUTOBOTS WITH HIS MOVIES. FOK YOU MICHAEL BAY, I HOPE A BEAR DOES TO YOU WHAT YOU HAVE DONE TO OUR CHILDHOOD!

WHO THE FOK ARE YOU?

Advertisement goes trough different trends in order to appeal to the constantly changing demographics that they want to target. It's very nature is pretty much to mimic whatever happens to be popular at the moment in order to get the attention of the public. Well, the latest fad to come from the great minds of the people trying to get you to buy shit you don't need has made me realize that humanity is doomed.

The type of ads I'm talking about are what I refer to as "Random advertisement". You have seen them, I'm talking about the Old Spice or Dairy Queen commercials that look like they where designed by a team of six year old boys with A.D.D on a steady diet of Pixie Styx and crack cocaine. This is scary because that means that after spending millions on research, the marketing departments concluded this was the type of ad campaign that was going to get the job done. Commercials that are saturated with as much random imagery and nonsensical crap as they can fit and give you absolutely no information about the product they are trying to sell.

This one is about car insurance!

So I started wondering what exactly had led the intellects in advertisement to go this route. At first I thought it had to do specifically with the positive reaction caused when we see something comical and unexpected. You want whatever product you are selling to be associated with good feelings, and funny happens to be one of those good feelings I'm talking about, so it would only make sense to fill your ad with lots of unexpected hilarious crap. I know I'm guilty of using this technique, and reality is we have been doing since the beginning of time! Research shows that in ancient Egypt the dudes that painted the inside of the pyramids thought it would be hilarious to give people animal heads just for kicks. (That will be a fact once Wikipedia lifts the ban on my i.p. address for that article I wrote about myself being a Dinosaur Samurai Zombie-hunter!)

THE FACT A GOOGLE SEARCH FOR WHAT I JUST WROTE HAD ACTUAL RESULTS RESTORES MY FAITH IN HUMANITY

(All credit and mad respect yo, to  TomBerryArtist)

Reality is however, that the reason for random shit commercials is very simple. The advertising industry is incapable of packaging the very complex concept of individuality. 

Being an individual is difficult. From the moment we are cognitive we get two conflicting statements that warp our perception. "We are all the same" and "You are very special". As if that's not enough to fok with your noggin, then you have to grow up in a world where you have to find a balance between expressing yourself and fitting in with the crowd. Throughout our entire life there's a major struggle to find our place in the universe. This creates a very ironic phenomenon, in order to give worth to that which makes us different from everyone else, we have to create groups with people that are just like us and will accept us. Humans have a need to belong so we tend to group together with similar people and reject that which we don't agree with. Creating these cliques and giving them exclusivity allows us to feel like we are being original but without having to be a complete outcast. This model worked because the lack of access to information made the world a scary place. You could stand out but not too much. The last thing a group of uninformed people needed was some random asshole being all cocky trying to show how different he or she was from the rest of us!

BEING DIFFERENT HAS ALWAYS BEEN A LITTLE DIFFICULT

But nowadays we tend to be a bit more tolerant of innovation because the internet has given us access to so much cultural data and we have realized that creativity is a rare commodity, and that everything we thought was a new idea has been done before. More and more it feels like there's nothing special about ourselves, the music we like is sampled over and over, the fashion we wear is just a mix of things worn in previous decades, the television we watch is just a repackaging of the same stories over and over with new characters and the movies that impress us are usually a remake of a remake of a remake based on a book that was possibly based on true story! (You got caught James Cameron, Avatar is just space Pocahontas)

So we crave innovation and it has actually become a struggle to find what it is that makes us different from the millions out there! It happened to me. One of my attempts to establish my very own individuality was changing the way I spell the word "fuck" to "fok". "Foking genius" I thought. Not only could I get past the filters on my phone and certain webpages that don't allow expletives, but I had just come up with a way to spell the word just how my accent makes it sound. This would undeniably be my footprint in the universe, a way to let it know "I AM FOKEN ANDY, UNIVERSE, FOK YOU AS I SHALL NOT FOKING CONFORM! Imagine my rage when two weeks later my call to individuality was being casually thrown around on facebook and my utter disappointment when the week after I found out "Fok" was the original spelling for "fuck" and it dates back to England around 1066.

IT'S HARD TO BE ORIGINAL

So how does this tie in with those random ads I was talking about? Well, the advertisement industry is is based on creativity which is a rare trait, and it has to appeal to an audience that is going to purchase products.That audience is us, and marketers have noticed that we are in a quest to stand out. They are capitalizing on our insecurities by trying to package and sell us that individuality we desperately seek but because it's hard to come up with a new concept and expect everyone to embrace it they take a safe approach. They produce ads that copy the way a teenager tries to establish her or himself in the world. With relatively safe random nonsensical acts of stupidity and rebellion. The ads are the equivalent of my 14 year old self purposely wearing my shoes untied to prove how different I was. That is the reason why a deodorant commercial has a black guy screaming at me while pulling puppies out of a guitar and a foken ice cream commercial features rainbows on fire. Sure I haven't seen it before, and sure it's funny, but it's not designed to sell us the product based on how well it performs but rather on the fact that we will confuse randomness with innovation and that appeals to the part of us that wants to be different without endangering our status in society. We don't care what the product is. We simply identify with all the random imagery and think to ourselves "Hey, this is pretty crazy stuff but I can identify as I too am random and original"

Perfect example is actually my favorite commercial right now. It's the Heineken one where the guy goes to the party and it's cooler and better at everything than everyone else but everyone loves and respects him and the band plays an awesome song! That commercial touched me. That dude was foken awesome, he stood apart amongst the crowd yet was embraced by all. Hell, I went right out and bought myself a Heineken expecting it to up my individuality and coolness quotient at least 10 points, but when I took that first sip I realized that I hate that beer because it tastes like peanutty piss water and that if I met a cocky prick like that in real life I would probably hate him just as much.

I WISH THEY SPENT THIS MUCH ENERGY INTO MAKING BETTER BEER

So in the end I realized that this "innovative" school of thought in advertisement is just a cheap marketing ploy. And it's a really bad one at that. Because the nature of advertisement is to make as many people as possible buy the same exact thing it's almost ridiculous to appeal to a persons need for individualism, so when they figured out they couldn't just outright say "buy this and you will be different" they simply chose to associate the product to crazy cool randomness to appeal to our need to be spontaneous and it totally worked. The only good thing is that because it actually did work, then it will undoubtedly go trough the process that all innovation goes trough once it finds acceptance. It will become mainstream which leads to it being bottled and marketed to the point of saturation at which time it is deemed uncool and conformist then it will be forgotten!

And that's just it, our individuality is a very personal thing. I had to accept that "foken" was not my creation and will never be used exclusively by me and that's fine, because one word or one product or one action is not what makes me who I am, but rather my understanding of who I was in the past, my acceptance of  myself today and my motivation to always strive for self improvement in the future.

Marketers do not understand that individuality is not based on how different we are from the rest of the world or how exclusive the groups we belong to are and most definitely not on how much crazy shit we can mix together. Unfortunately that brings me to my final point. You might be wondering why I said that the world is doomed because of all this? Well as capitalism realizes that being random and ridiculous is an untapped gold mine and that means it is only a matter of time before being a piece of shit goes mainstream and we end up with a celebrity for president cementing "Idiocracy" as a documentary.

Don't say I didn't warn you!